Engage Customers.
Fuel Growth.

Orca is a customer marketing and reference management application built 100% native to Salesforce®. Designed to bring structure, insights, and strategic planning into your program, Orca empowers you to make informed decisions for maximum impact. Dive down to learn more about how Orca's data-driven strategies can elevate your customer marketing and reference management success.

trusted by

Customer-Led Revenue

Orca is an intuitive, easily adoptable, and flexible platform directly on the Salesforce ecosphere - built for Marketing, Sales, Customer Success, and more

Customer Marketing Strategy, Optimized

Directly Within Your Salesforce

Activate References to Accelerate Growth

Centralize your program and workflows to enable company-wide connectivity.

Native Salesforce applications conform to your existing security settings and sharing rules, no integrations required.

References have more than an 80% likelihood of influencing a B2B purchasing decision, the highest influence rate of any marketing activity.

We're more than just a reference tool because customer marketing is more than just reference calls.

Orca Workflows optimize important processes such as nominations and advocate requests by streamlined communication, the scheduling of events, and gathering feedback. These automations ensure you spend more time nurturing advocates to close more deals.

Core Platform

Keeping your advocacy program active, structured, and healthy

Program Strategy and Management

Fatigue Management

Ensure optimal utilization of customer advocates without overusing them, thanks to Orca's real-time fatigue management system. Say goodbye to spreadsheet tracking and maintain a healthy balance in your customer marketing efforts.

Workflow Management

Streamline your customer marketing operations with Orca's automated approval rules for nominations and advocate requests. Focus on nurturing advocates and closing more deals by simplifying scheduling and other processes.

Streamlined Nominations

Tag activities, products, and frequency usage limits with ease using Orca's nomination system. Increase your nomination efficiency while reducing time spent on manual tasks.

expanding Customer Marketing

Reference Calls

Find the perfect advocate for reference calls and engage customers in activities that drive value for your organization using Orca's powerful search and request features.

Content Hub

Utilize Orca's content-sharing capabilities to promote customer marketing beyond reference calls. Quickly discover and share relevant content with your advocates.


Seamlessly record and track referrals, integrate with Zapier for streamlined processes, or manually input data directly into Salesforce with just a few clicks using Orca.

maximizing metrics & KPIs


Communicate your program's key performance indicators (KPIs) with a simple dashboard, driving executive alignment and buy-in. Track and compare Win Rate, Deal Velocity, and Average Selling Price (ASP).

Orca Hub

Boost collaboration with the Orca Hub, providing real-time visibility on nomination and advocate requests for your colleagues.

Metrics + Dashboards

Leverage Orca's native reports and dashboards for real-time insights, helping you increase win rates and smooth out any issues within your advocate program.

Our Benefits

The benefits you can trust to ensure your advocates are happy and engaged.

Accelerate adoption through a fully integrated experience

Centralized communications to streamline cooperation

100% native means no compliance or security risks

Streamline your implementation with our fully integrated support center

From Our Pod

Since day one of our partnership with Orca, they stepped in as a consultative partner to us. They understand our goals, our challenges, and not just where we want to be in a month but where we want to be in a year plus.

Sarah Haberman

Manager of Customer Marketing, Drift

The Orca team has provided such a powerful and easy-to-use Reference Management tool for any size company. The best part: they haven't over-engineered it or made it more complex than it needs to be.

Michael Sciano

Sr. Director, Customer Marketing

I see the main value of Orca is that it gives our ramping reps the same reference resources that our veteran reps have built up over time and keeps us from over using our star references.

Simon Ooley

Director Of Sales, Buildr

Advocate Program Resources

Take a look through our blog help get a better idea how to launch and run a successful advocate program today.

What is the best end-of-year gift to provide a b2b client?

The best end-of-year gift for a B2B client will depend on the specific relationship and the preferences of the client.

Customer Marketing

Customer Advocacy Benefit Overview

Customer advocacy is the act of actively supporting and promoting the interests of customers within a company.

Customer Marketing

Importance of Customer Advocacy

Customer advocacy is the practice of actively and deliberately working to ensure that the needs and preferences of your customers are being met, and that their overall experience with your company is positive.

Customer Marketing

Elevate your customer marketing program