Fatigue Management
Orca automatically tracks how often your customer advocates are being used to ensure those customers are not overused. Orca's fatigue management runs in real-time so you never have to worry about spreadsheet tracking.
Engage Customers.
Fuel Growth.
Orca is a customer marketing and reference management application built 100% native to Salesforce®. Designed to bring structure and insights into your program. Dive down to learn more.
trusted by
Customer-Led Revenue
Orca is an intuitive, easily adoptable, and flexible platform directly on the Salesforce ecosphere - built for Marketing, Sales, Customer Success, and more
Customer Marketing, Streamlined
Directly Within Your Salesforce
Fuel Growth
Centralize your program and workflows to enable company-wide connectivity.
A native Salesforce application which conforms to the same security settings and sharing rules that you have already created within Salesforce, no integrations required.
References have more than an 80% likelihood of influencing a B2B purchasing decision. The highest influence rate of any marketing activity.
We're more than just a reference tool because advocacy is more than just reference calls.
Orca Workflows optimize important processes such as nominations and advocate requests by streamlined communication, the scheduling of events, and gathering feedback. These automations ensure you spend more time nurturing advocates to close more deals.
Core Platform
Keeping your advocacy program active, structured, and healthy
nomination workflow management
Workflow Management
From auto-approval rules for nominations and advocate requests to streamlined scheduling, Orca's workflow automations ensure you are spending time nurturing advocates and closing more deals.
Streamlined Nominations
With Orca nominations, you can quickly tag activities, products, and frequency usage limits. Our components help streamline the process to cut time and increase efficiency of nominations.
expanding advocacy
Reference Calls
From finding the ideal advocate for your speaking engagement to getting a reference call setup, Orca enables you to locate, request, and engage your customers in the activities your organization needs.
Content Hub
Advocacy is more than just reference calls. Sharing content is another significant portion of customer marketing that usually goes un-recognized. Orca makes it lightning fast to find applicable content and share links with your advocates.
Referrals
Want to record referrals? Or maybe track the efficiency of a referral campaign? Orca can integrate with any tool in Zapier to help streamline those processes, or with a few clicks, record them manually and directly within SFDC.
maximizing metrics & KPIs
KPIs
Being able to quickly and clearly communicate your program's KPIs to executives to get alignment and further buy-in is always top-of-mind. Thats why we created a simple KPI dashboard for you to track and compare Win Rate, Deal Velocity, and ASP.
Orca Hub
The Orca Hub is your colleague's best friend. Real-time updates within the hub provide visibility on both nomination and advocate requests.
Metrics + Dashboards
Real-time has never been more important which is why Orca's native reports and dashboards help you increase win rates and reduce kinks within your advocate program instantaneously.
Our Benefits
The benefits you can trust to ensure your advocates are happy and engaged.
Accelerate adoption through a fully integrated experience
Centralized communications to streamline cooperation
100% native means no compliance or security risks
Streamline your implementation with our fully integrated support center
From Our Pod
Since day one of our partnership with Orca, they stepped in as a consultative partner to us. They understand our goals, our challenges, and not just where we want to be in a month but where we want to be in a year plus.
Sarah Haberman
The Orca team has provided such a powerful and easy-to-use Reference Management tool for any size company. The best part: they haven't over-engineered it or made it more complex than it needs to be.
Michael Sciano
I see the main value of Orca is that it gives our ramping reps the same reference resources that our veteran reps have built up over time and keeps us from over using our star references.
Simon Ooley
Advocate Program Resources
Take a look through our blog help get a better idea how to launch and run a successful advocate program today.
What is the best end-of-year gift to provide a b2b client?
The best end-of-year gift for a B2B client will depend on the specific relationship and the preferences of the client.
Customer Marketing
Customer Advocacy Benefit Overview
Customer advocacy is the act of actively supporting and promoting the interests of customers within a company.
Customer Marketing
Importance of Customer Advocacy
Customer advocacy is the practice of actively and deliberately working to ensure that the needs and preferences of your customers are being met, and that their overall experience with your company is positive.
Customer Marketing