Elevate and Optimize Customer Engagement

Experience the paradigm shift in customer marketing and reference management with Orca. Seamlessly integrated into Salesforce, our platform offers strategic insights, streamlined planning, and data-driven empowerment. Discover how Orca unlocks success by solving program challenges and driving impactful decisions.

trusted by

Customer-Led Revenue

Orca is an intuitive, easily adoptable, and flexible platform directly on the Salesforce ecosphere - built for Marketing, Sales, Customer Success, and more

Customer Marketing Strategy, Optimized

Directly Within Your Salesforce

Activate References to Accelerate Growth

Centralize your program and workflows to enable company-wide connectivity.

Native Salesforce applications conform to your existing security settings and sharing rules, no integrations required.

References have more than an 80% likelihood of influencing a B2B purchasing decision, the highest influence rate of any marketing activity.

We're more than just a reference tool because customer marketing is more than just reference calls.

Orca Workflows optimize important processes such as nominations and advocate requests by streamlined communication, the scheduling of events, and gathering feedback. These automations ensure you spend more time nurturing advocates to close more deals.

Core Platform

Keeping your advocacy program active, structured, and healthy

Program Strategy and Management

Fatigue Management

Ensure optimal utilization of customer advocates without overusing them, thanks to Orca's real-time fatigue management system. Say goodbye to spreadsheet tracking and maintain a healthy balance in your customer marketing efforts.

Workflow Management

Streamline your customer marketing operations with Orca's automated approval rules for nominations and advocate requests. Focus on nurturing advocates and closing more deals by simplifying scheduling and other processes.

Streamlined Nominations

Tag activities, products, and frequency usage limits with ease using Orca's nomination system. Increase your nomination efficiency while reducing time spent on manual tasks.

expanding Customer Marketing

Reference Calls

Find the perfect advocate for reference calls and engage customers in activities that drive value for your organization using Orca's powerful search and request features.

Content Hub

Utilize Orca's content-sharing capabilities to promote customer marketing beyond reference calls. Quickly discover and share relevant content with your advocates.


Seamlessly record and track referrals, integrate with Zapier for streamlined processes, or manually input data directly into Salesforce with just a few clicks using Orca.

maximizing metrics & KPIs


Communicate your program's key performance indicators (KPIs) with a simple dashboard, driving executive alignment and buy-in. Track and compare Win Rate, Deal Velocity, and Average Selling Price (ASP).

Orca Hub

Boost collaboration with the Orca Hub, providing real-time visibility on nomination and advocate requests for your colleagues.

Metrics + Dashboards

Leverage Orca's native reports and dashboards for real-time insights, helping you increase win rates and smooth out any issues within your advocate program.

Our Benefits

The benefits you can trust to ensure your advocates are happy and engaged.

Accelerate adoption through a fully integrated experience

Centralized communications to streamline cooperation

100% native means no compliance or security risks

Streamline your implementation with our fully integrated support center

From Our Pod

Since day one of our partnership with Orca, they stepped in as a consultative partner to us. They understand our goals, our challenges, and not just where we want to be in a month but where we want to be in a year plus.

Sarah Haberman

Manager of Customer Marketing, Drift

The Orca team has provided such a powerful and easy-to-use Reference Management tool for any size company. The best part: they haven't over-engineered it or made it more complex than it needs to be.

Michael Sciano

Sr. Director, Customer Marketing

I see the main value of Orca is that it gives our ramping reps the same reference resources that our veteran reps have built up over time and keeps us from over using our star references.

Simon Ooley

Director Of Sales, Buildr

Advocate Program Resources

Take a look through our blog help get a better idea how to launch and run a successful advocate program today.

Customer Marketing Programs

Customer marketing leverages the opinions of happy, loyal customers to generate buzz for a business through referrals, reviews, and more. Learn how.

Customer Marketing

What Is an Example of Consumer Marketing?

Consumer marketing focuses on brand loyalty and advocacy using referrals, references, case studies, and public event management. What is an example?

Customer Marketing

What Is the Impact of Customers in the Field of Marketing?

Learn about how you can leverage loyal customers’ perspectives to enhance your marketing initiatives and attract new business.

Customer Marketing

Elevate your customer marketing program