Pricing

We price for the partnership, not the first year.

Bootstrapped, not VC-backed, so there is flexibility on the way to a no-brainer. Packaging follows how your team is structured. Here is the shape; a thirty-minute call puts numbers on it.

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• Compare tiers ↓

Every tier · 8 capabilities · Orca Platform · 13 capabilities · Customer Intelligence · 13 capabilities · Enterprise · 5 capabilities

Tier 01Orca Platform

See Tier 01

The foundation: advocacy and references in your CRM.

Tier 03Enterprise

See Tier 03

Everything in Tier 02, plus Echo org-wide.

Tier 02

Orca Platform + Customer Intelligence

See Tier 02

Everything in Orca Platform, plus Echo, Orca's Customer Intelligence Agent, for one team.

How pricing works

Tiers

Each tier adds to the one before it.

“Part of the reason we chose Orca was because of Echo and that you guys are sprinting so hard at unlocking that AI stuff.”

Olly Woolrych, Global Advocacy & Community Lead, Employment Hero

Tier 01

Orca Platform

The advocacy system of record for one customer-marketing or CS team running references end to end.

Every tier's foundation, plus

• Advocate records in your CRM
• Nomination, consent & format capture
• Reference requests from the opportunity
• Caps, cooldowns & escalation protection
• Native reports & dashboards

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The smaller front door

Tier 02 · Scoped

Orca Platform + Customer Intelligence

Everything in Orca Platform, plus Echo, the Customer Intelligence Agent, for a single team, region or product line.

Everything in Orca Platform, plus

• 40+ signals, pre-set and ready
• Agentic matching, ranked per deal
• Detection prompts, written in plain language
• Signals routed to Slack, Teams & your CRM
• Scoped to one team: prove it, then grow

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Tier 03

Enterprise

Echo org-wide, with the review support large rollouts actually need.

Everything in Tier 02, plus

• Echo across every team & region
• Custom support & SLAs
• Security & AI-governance review support
• Territory & sharing-model onboarding
• Admin enablement for your CRM team

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In every tier

Every tier starts from the same foundation, inside your CRM.

• Installs in your CRM: Salesforce managed package, HubSpot integration
• Orca records follow your sharing model
• MCP connection: find references from your AI workspace
• Dedicated support & SLA
• Request, nominate & approve in Slack and Teams
• SOC 2 Type II report, pen test & DPA in the trust center
• Runs on the AI model you bring
• Migration from your current advocacy tool

With Pro seats

Deal rooms, customer rooms & onboarding rooms come with Pro seats.

• Deal rooms
• Onboarding rooms
• Customer rooms

Compare every feature 39 capabilities in four groups, tier by tier Show all

Tier by tierEvery featureTier 01Orca PlatformTier 02Orca Platform + Customer IntelligenceTier 03EnterpriseEvery tier8Every tier starts from the same foundation, inside your CRM.Orca Platform: included; Orca Platform + Customer Intelligence: included; Enterprise: includedEvery tier, line by line: Orca Platform, Orca Platform + Customer Intelligence, EnterpriseInstalls in your CRM: Salesforce managed package, HubSpot integrationOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedOrca records follow your sharing modelOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedMCP connection: find references from your AI workspaceOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedDedicated support & SLAOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedRequest, nominate & approve in Slack and TeamsOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedSOC 2 Type II report, pen test & DPA in the trust centerOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedRuns on the AI model you bringOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedMigration from your current advocacy toolOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedOrca Platform13References, end to endOrca Platform: included; Orca Platform + Customer Intelligence: included; Enterprise: includedOrca Platform, line by line: Orca Platform, Orca Platform + Customer Intelligence, EnterpriseAdvocate records in your CRMOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedProfiles by persona, use case, region & product lineOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedNomination, consent & format captureOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedEvery kind of ask: references, case studies, reviews, speaking, video & PROrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedReference requests from the opportunityOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedBooking: the advocate picks a time, reminders go outOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedUsed or unused follow-up & surveys after every askOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedCaps, cooldowns & escalation protectionOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedPoints & rewards, through the gifting tool you already useOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedContent Library: stories, quotes & assets, synced from DriveOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedNative reports & dashboardsOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedWin rate & closed-won with advocates attachedOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedUnlimited seats for the platform & referencesOrca Platform: includedOrca Platform + Customer Intelligence: includedEnterprise: includedCustomer Intelligence13Signals for one teamOrca Platform: not in this tier; Orca Platform + Customer Intelligence: included; Enterprise: includedCustomer Intelligence, line by line: Orca Platform, Orca Platform + Customer Intelligence, EnterpriseSignals40+ signals, pre-set and readyOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedEvery contact scored, with the evidence attachedOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedAgentic matching, ranked per dealOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedNew advocates found in calls, NPS & usageOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedStory, review & logo-approval moments flaggedOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedRogue references caught in calls & emailOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedRenewal risk & expansion signals for CSOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedProduct feedback routed with account contextOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedContent & dealsProof Pack™ before every callOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedContent Studio: win wires, case studies & briefings in your brandOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedSetupDetection prompts, written in plain languageOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedConnects call intelligence & your data warehouseOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedSignals routed to Slack, Teams & your CRMOrca Platform: not in this tierOrca Platform + Customer Intelligence: includedEnterprise: includedEnterprise5Echo org-wideOrca Platform: not in this tier; Orca Platform + Customer Intelligence: not in this tier; Enterprise: includedEnterprise, line by line: Orca Platform, Orca Platform + Customer Intelligence, EnterpriseEcho across every team & regionOrca Platform: not in this tierOrca Platform + Customer Intelligence: not in this tierEnterprise: includedCustom support & SLAsOrca Platform: not in this tierOrca Platform + Customer Intelligence: not in this tierEnterprise: includedSecurity & AI-governance review supportOrca Platform: not in this tierOrca Platform + Customer Intelligence: not in this tierEnterprise: includedTerritory & sharing-model onboardingOrca Platform: not in this tierOrca Platform + Customer Intelligence: not in this tierEnterprise: includedAdmin enablement for your CRM teamOrca Platform: not in this tierOrca Platform + Customer Intelligence: not in this tierEnterprise: included

FAQ

The questions every buyer asks.

Your admin and your procurement team, in that order.

Which CRM does it need?

Salesforce, as a managed package: your team works in the org it already runs. HubSpot connects through an integration. We map licensing against your instance in the demo.

Who administers it?

It is shared, the way your go-to-market is. GTM leadership sets the goals, operations connects the data and owns setup, and marketing, sales and CS each run their own signals and workflows in the Orca platform. Your CRM admin installs the managed package and sets permissions; Orca records follow your existing sharing model from there.

How long does implementation take?

It is an install into your org, not a migration to a new system. Most teams start with a small set of CRM fields and expand from there. BMC had native Salesforce dashboards running within weeks of rollout.

What happens to our existing reference data?

We load it into your CRM as records. Workiva brought a list of 1,100 advocates in, with entitlement, usage and willingness tracked separately from day one.

We already have a reference tool. Why switch?

Most teams we meet do. The usual gap is that sellers never open it. Orca pushes proof to sellers where they already work, and it runs the whole advocate relationship, not only delivery.

Will our sellers actually use it?

There is nothing new to learn. Reps get the proof in Slack, Teams or the opportunity record. No new tab, no new habit.

Will this burn out our best customers?

It does the opposite. Orca caps how often each advocate is asked, enforces cooldowns, and flags reference activity happening outside the program.

Can we use our own AI model?

Yes. Every plan runs on the model you bring, so AI processing stays on your own model tenant. Orca also offers an MCP connection for AI workspaces.

Is it secure?

Our trust center at trust.orcaforce.co has current compliance reports and policies, and our team can send anything specific to your review.

“I want to figure out how [to enable Orca], because we need this like tomorrow, for yesterday.”

Leslie Paterson, Vice President, Customer Advocacy, BMC

Thirty minutes to a real number.

Bring your org structure; leave with packaging that fits it.

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