Engage Customers.  Fuel Growth.

Increase productivity.

Time is the only resource you cannot get back. Stop spending countless hours of your week fulfilling, scheduling, and collecting feedback.


less time spent fulfilling advocate requests with enhanced communication


less time scheduling reference calls with streamlined workflows


less time requesting and collecting feedback with automatic requests

Swim with Orca

From nominating to analyzing, Orca is there to guide you through your customer marketing journey to ensure you have the industry's best practices implemented


Bringing customers into the program shouldn't be the blocker. Whether you have an existing pod, need to find new ones, or just want to see what our classifier will produce, Orca has made it easy to expand your customer marketing pool.


Advocates only make an impact when your colleagues can utilize them. Orca's native Salesforce functionality seamlessly integrates into existing sales and customer success motions to ensure adoption and utilization.


From finding your best advocates, to determine which awards return the highest ROI, Orca enables the pandora's box of data analytics for your customer marketing program

Importance of Customer Advocacy

November 22, 2023

Customer advocacy is the practice of actively and deliberately working to ensure that the needs and preferences of your customers are being met, and that their overall experience with your company is positive. This can involve anything from responding to customer complaints and feedback, to proactively seeking out ways to improve the products and services you offer, to simply treating your customers with respect and kindness.

Here are a few key reasons why customer advocacy is so important:

  1. Customer loyalty: When you make your customers feel heard and valued, they are more likely to remain loyal to your brand. This means they will be more likely to continue doing business with you, and to recommend you to others.
  2. Positive reputation: By prioritizing customer advocacy, you can build a positive reputation for your company. When customers feel that their needs are being met, they are more likely to leave positive reviews and spread the word about your company.
  3. Increased revenue: Happy customers are more likely to make repeat purchases, and may also be willing to pay a premium for products or services that they feel are truly worth it. This can lead to increased revenue for your company.

So, how can you start practicing customer advocacy? Here are a few tips:

  1. Listen to your customers: Make it easy for customers to provide feedback, and take the time to listen to what they have to say. Whether this is through a survey, email, or social media, make sure you are actively seeking out customer feedback and taking it into consideration.
  2. Respond to customer complaints: When a customer has a problem or complaint, it's important to address it quickly and effectively. This means not only fixing the issue, but also making the customer feel heard and valued.
  3. Train your staff to prioritize customer service: Make sure your staff understands the importance of customer advocacy and are trained in how to effectively handle customer inquiries and complaints.
  4. Continuously improve your products and services: Don't just stop at fixing problems – actively seek out ways to improve your products and services based on customer feedback. This could involve adding new features, making changes to existing ones, or simply making the customer experience more enjoyable.

In conclusion, customer advocacy is an essential aspect of any successful business. By actively working to meet the needs and preferences of your customers, you can build customer loyalty, improve your reputation, and increase revenue. So make sure you prioritize customer advocacy in your business strategy.

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