Content Studio · Content Library
Every customer moment, turned into content your team can use.
When a customer says something worth repeating, Echo, Orca's Customer Intelligence Agent, drafts it into one of seven templates, in your brand, with consent carried alongside the quote. Content Studio is where it gets written. The Content Library is where it lives, ready for the next Proof Pack™ or deal room.
Content Studio · Case Study
From a signal
Gong · call with Willis R.
CASE STUDY · DRAFT
Cedar Ridge Care: from a homegrown tool to the right advocate on every deal
THE CHALLENGE
Two teams at Cedar Ridge Care ran references from a tool their engineers built and maintained. Asks went to whoever answered first.
WHAT CHANGED
Advocates live as records in their CRM, matched to each deal with reasons attached.
IN THEIR WORDS
“We retired the tool our engineers kept patching. Both teams were live in a month.”
Tighten · Add results · Add takeaway
✓ In Content Library
Seven templates. Each one is a signal's output.
Every draft starts from the call. When a signal fires, the right template is already drafted for the person who can use it.
Drafted when
a sales call ends
Sales Call Recap
The call, summarized for the rep: what the buyer asked, what was promised, and the proof to send next.
ForAccount executives · Drafted when
a customer call ends
CS Call Recap
Health, risk and praise from a customer call, written up for the account team.
ForCustomer success · Drafted when · praise is detected · 03
Testimonial
A customer's own words, cleared for use and ready for a slide, a page or a G2 request.
ForCustomer marketing · Drafted when
a result is worth writing up
Case Study
Challenge, what changed and the result, drafted from the call and the account data.
ForCustomer marketing · Drafted when · Expansion Ready fires · 05
Expansion Brief
Why an account is ready to grow, with a customer that grew the same way.
ForAccount managers · Drafted when
a meeting is booked
Executive Briefing
What an exec sponsor needs before a meeting: the account, its history, the people involved.
ForExecutives · Drafted when · a deal closes · 07
Win Wire
When the deal signs, how it was won, for the whole team.
ForThe whole revenue team
CONTENT STUDIO
Or start one yourself: tell Echo what you want to create and it pulls from the call, the account and the library.
The Content Library keeps it usable.
Content gets used when people can find it. Every asset is tied to the account and the person behind it, with consent state attached, so Echo can put the right piece in front of the right deal.
Matched to the deal
Every asset is analyzed and tagged by account, industry and product, so a Proof Pack™ pulls the quote that fits the buyer.
Consent travels with it
A quote cleared for calls but not for logos says so, everywhere it shows up.
Sync from Drive
Bring the case studies you already have. Star the ones reps should reach for first.
One click to the deal room
Add any asset to the buyer's deal room, where every open is tracked back to the opportunity, or to the rep's Proof Pack™ before the call.
Content Library · all files
“We moved off our on-prem system in one quarter.”
Quote · Northwind · Thurman M. · Calls, quotes · Proof Pack™ x3
How Northwind replaced a legacy on-prem system
Case Study · Northwind · Thurman M. · Published · Deal Room x2
Bluepeak: two new teams in a quarter
Expansion Brief · Bluepeak · Harry C. · In review · Draft · Harborlight closed-won · Win Wire · Harborlight · Reggie J. · Internal · #wins
“Rollout took six weeks, not six months.”
Testimonial · Bluepeak · Yogi B. · Consent requested · G2 request · 2 OF 5
From the call to the next deal.
01 · SIGNAL
Something worth saying
Praise on a call, a post in The Pod, a deal that just closed.
02 · DRAFT
Echo writes it
The right template, in your brand, with the quote and the numbers attached.
03 · REVIEW
A person approves
Tighten it, add results, add a takeaway. Nothing ships unreviewed.
04 · LIBRARY
Easy to find
Tagged to the account and the advocate, consent attached.
05 · DEAL
The next rep uses it
Pulled into the rep's Proof Pack™ before the call, or into the buyer's deal room after it.
06 · PROOF
It counts
Opens and influence tracked back to the opportunity, in your reports.
In your brand, every time.
Set a brand kit once: colors, heading and body fonts, your logo. Make it the org default and every draft comes out looking like it came from your marketing team, because it did.
Applied to every new draft in your org
Content Studio · brand kit
Your logo
See a customer moment become content.
Thirty minutes, your data, one draft from a real call.