Customers

Every number on this page has a name attached.

No blurred logos. No "a leading enterprise in the financial services space." Real customers, sourced and cleared to print.

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Published stories

Before Orca, none of these programs lived where the deals did.

Email chains, spreadsheets and tools outside the revenue team's workflow. Below is what each team moved onto CRM records, and what changed.

Proof for sales

~2x win rate on deals backed by an advocate

Win rate on standard deals against advocate-backed deals: about twice as high with an advocate.

Before

Advocacy ran in a separate system from the Salesforce org where Checkr's deals actually closed.

With Orca

Reps request references from the opportunity, and influence lands in the same reports as pipeline.

Read the Checkr story

Proof for sales

1.9 days

from request to reference

Request to reference: over a week before, 1.9 days with Orca.

Every request started with an email chain and ended with someone eyeballing a spreadsheet.

Reps request from the opportunity. Echo, Orca's Customer Intelligence Agent, returns ranked candidates who are qualified, available and rested.

Read the Workiva story

Proof for customer marketing

194% of the influenced-revenue goal

Influenced revenue: $3.4M delivered against a $1.75M goal.

References ran in one tool and rewards in another, and neither was where the revenue team worked.

One program now runs inside Salesforce, and self-serve is open to the field.

Read the Vanta story

Proof for customer marketing

3 tools

replaced by CRM records, then renewed with zero change requests

Three tools (a reference tool, a project tracker and spreadsheets) replaced by CRM records.

One process split across a reference tool, a project tracker and spreadsheets.

Advocacy runs on Salesforce records, with dashboards live within weeks of rollout.

Read the BMC story

In their words

The people behind the numbers.

We really needed a tool to automate advocate request, fulfillment, and tracking processes, and Orca has done exactly that. The main value of Orca for me is the amount of time that I have been able to save, tracking, and fulfilling reference requests for our sales team.

Sarah Howell, Senior Customer Marketing Manager, Advocacy, Checkr Read the Checkr story

Orca has transformed how we manage references. What used to take over a week now happens in a day, and we're just getting started.

John Scallon, Director of Customer Success, Workiva Read the Workiva story

Salesforce told our reps a customer bought FedRAMP. It told us nothing about whether they used it, and sending an unengaged customer into a reference call is a risk. We typically hit our annual influenced-revenue goal by the midpoint of the year now.

Ayleen Beltran, Director, Customer Advocacy, Vanta Read the Vanta story

We were just talking about how we're going to keep our advocate pool up to date. This is how we do it. Echo lets us leverage the power of every customer-facing employee.

Brittany Mullen, Senior Director, Customer Advocacy & Engagement, BMC Read the BMC story

I've been on board since day one with Orca providing us the A to Z. It makes no sense to build all this content in Orca and then run deal rooms on a totally different platform. Proactive surfacing of content takes us to the next level, when our AEs are being served what they need.

Olly Woolrych, Global Advocacy & Community Lead, Employment Hero

What ultimately sealed the deal wasn't just the technology. It was the people behind it. I knew my success would be their success, and that gave me huge confidence.

Gemma Brown, Head of Customer Marketing, Syncron

Customer teams running on Orca

And many more

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